Passive Income Shifts & My Marketing DNA Test Results
Life Takes an Unexpected Turn
Whew! Life took an unexpected turn in early March, shifting my focus from being a full-time entrepreneur to a full-time caretaker. My dad, who had enjoyed near perfect health, suddenly fell ill. From being in perfect health on March 2nd, he was near death by March 6th due to a severe kidney infection. The infection spread to his bloodstream, causing septic shock and shutting down multiple organs. Before the diagnosis, he experienced dizziness and fell, breaking both ankles.
A Challenging Two Months
He’s been in a wheelchair for nearly two months now, unable to put any weight on either leg due to clearance issues for ankle surgery from multiple doctors. This has been difficult for a man accustomed to an active lifestyle, but thankfully, his health is improving.
Gratitude for My Online Business
Amidst these challenges, I feel incredibly fortunate to have my online business. Most of March was dedicated to caring for my dad, leaving little time for business ventures. Surprisingly, this has been one of my best years in recent memory.
Impressive Revenue Numbers
In February, I achieved a $10K revenue month with Merch by Amazon and over $13K in total print-on-demand sales across various platforms (Amazon, Etsy, RedBubble, Spreadshirt, Zazzle, etc.). Print-on-demand income surpassed my largest affiliate source (GoDaddy’s reseller program) for the first time. However, it’s crucial to note that Merch by Amazon is volatile; my revenue fluctuates significantly. Thus, while the numbers are impressive, expect ups and downs.
Course Income on the Rise
My PSP courses also had a record month. My primary promotion method for these courses is podcasting. For years, affiliate income was my main focus, but I’ve shifted towards course sales as a priority.
The Real Work Begins After Launch
A key lesson from my students with Passive Shirt Profits is that your work doesn’t end after launching your courses. Creating videos was the easy part; ensuring students can execute effectively is the real challenge. Your initial version might be flawed, so student feedback and questions are essential for improvement.
Staying Connected with Students
This year, I introduced weekly strategy tips for my Merch Course students, which has been mutually beneficial as both a teacher and learner.